Todd Baldwin is the CEO and Co-Founder of Crafted, a NYC-based company transforming digital marketing for CPG brands through in-store sales solutions. A Princeton University graduate, Todd leads Crafted’s mission to bridge online engagement with offline conversions, offering brands tools like Crafted Convert and Amplify for data-driven, targeted rebate campaigns. His innovative approach provides brands with geographic and engagement data insights, helping drive measurable in-store impact.

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Crafted is the only social-first drive-to-retail platform enabling brands to drive in-store sales through digital marketing channels. Built to address the challenge of connecting digital engagement to retail outcomes, Crafted enables brands to find and reach high-intent audiences, convert online retail leads into sales and to measure outcomes like helping our clients to achieve up to 70% sales lifts, doubled ROAS, and reduced campaign turnaround times. With enterprise clients such as Cinnabon, Jack Daniels, Trader Joe’s, and Entenmann’s, Crafted has reached $450k ARR and engaged 27 million potential customers. Our next phase will leverage AI & data for enhanced retail conversion and attribution, enabling brands to predictively target high-intent audiences, generate personalized content & messaging at scale, and optimize the entire online-to-offline journey.