As the descendant of small business owners, Michelle envisions a world where small businesses THRIVE. She had the pleasure of watching her parents run a successful business with limited resources/exposure and still rise. She has spent 8 years in corporate america at major media companies such as Time Inc., Turner Broadcasting, and Viacom within the marketing/advertising space. Michelle has created the Black -Owned Market and now Katapulte as a way to provide BIPOC businesses with equitable access to capital.

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Katapulte is an online lending platform uniquely designed for CPG companies launching into mass retailers. Katapulte connects small businesses to CDFI bank lenders through proprietary loan origination software and prepares small businesses for the lending process. Through this process, Katapulte increases a small business's odds of approval for a loan.Katapulte’s goal is to raise supplier diversity across mass retailers by helping more small businesses fund their purchase orders.