Carlos Barreto is an entrepreneur and an international marketing professional with extensive product and brand-building experience in the U.S. and across many other geographies. He achieved extensive experience and success across different CPG categories during his tenure with organizations such as The Coca-Cola Company (Director), P&G (Brand Manager), Kimberly-Clark (Director), and Revlon Corporation (Global SVP).

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Cleverman is a male grooming brand dedicated to helping men look their best by offering customized grooming solutions, with a focus on hair and beard dye. We're expanding into adjacent categories like Hair and Beard care, distributing through a proprietary subscription platform that leverages predictive analytics to maximize retention, while also growing our presence on Amazon and in retail. Featured in SPY, Men's Health, Gear Patrol, Esquire and others.