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Aleksandra Medina (Frich)

Frich is the fastest growing money community in the country.

Co-founder & CPO at Frich, I specialize in building fintech products that focus on building community to destigmatize honest conversations around money. Frich’s goal is for every young person to be financially confident!I’ve spoken about the topics of entrepreneurship, female empowerment, social finance and building products for the Gen Z user at NYU Stern, Columbia University, BBC News, Cheddar News and multiple podcasts as well as events, panels and conferences.

Frich is the fastest growing money community in the country - we have over 700,000 Gen Zers in our community and have raised 2.8M up to date. Frich provides Gen Z with raw, authentic insights into how their peers handle life’s financial challenges. From tracking the average rent in your area to discovering how much fellow students at your university spend on food or dating, Frich collects anonymous data from users, allowing them to benchmark themselves against real, attainable standards—free from the filtered and unrealistic portrayals often found online.

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